Lumar | Website Optimization Platform | SEO, GEO, A11y & More

Optimize for the Future of Search & Site Performance

Lumar is the ultimate website optimization toolkit: a single, powerful platform for AI brand visibility (GEO/AEO), tech SEO, site speed, web accessibility, and fully customizable web analytics. Built for scale and used by enterprise teams around the globe.

Get found. Get cited. Get results.

What do you want to optimize?

• GEO & AI Visibility
• Technical SEO
• Site Speed & Performance
• Web Accessibility
• Custom Website Analytics

Custom Website Analytics

• Report on practically any website data you need with Lumar’s custom analytics capabilities.
• Easily create tailored metrics powered by AI-generated code to simplify data collection.
• Go beyond standard SEO and performance metrics to answer your most unique optimization questions.

GEO & AI Visibility

• Boost your brand’s visibility in AI platforms with deep generative engine optimization (GEO) analytics.
• Content & technical GEO metrics for comprehensive optimization.
• Track AI brand mentions & brand sentiment across all major platforms.
• Optimize for AI discovery, AI understanding, & AI inclusion.
• Get instant, AI-powered GEO suggestions to take action fast.

Technical SEO

• Rank better in search engines by improving the technical aspects of your website that impact SEO.
• Hundreds of built-in tech SEO reports + custom extractions.
• AI dev ticket writer tool to turn any tech SEO issues discovered into actionable tasks.
• Easy-to-share tech SEO reports & data visualizations for stakeholder communication & team alignment.

Site Speed & Performance

• Optimize site speed and performance to boost conversion rates and user retention.
• Improve Core Web Vitals to boost SEO rankings.
• Lighthouse reporting built for scale.
• Origin-level CrUX field data based on the experience of actual users.
• Critical site performance details you need to fully understand the issues and take action.

Web Accessibility

• Ensure your site is inclusive and accessible to all.
• Web accessibility testing aligned to WCAG 2.2 (Levels A-AAA).
• Get instant suggested fixes for all a11y issues uncovered.
• Tools to help ensure your website is compliant with local digital accessibility rules like the ADA or European Accessibility Act.

Optimize for the AI Era

Built for the new SEO landscape: Get found on organic search and AI search.

In 2026, organic website success goes well beyond just ranking on Google… your customers are discovering brands through AI, voice, and everywhere in between.

That’s why Lumar goes beyond traditional SEO metrics with a full suite of website optimization tools, built for what websites need to get right in 2026:

• ✨ AI search visibility (GEO/AEO)
• 🔍 Technical SEO at scale
• ⚡ Site speed + performance
• 🤝 Web accessibility
• 🔮 Fully customizable website analytics
• All in a single, powerful platform.

Streamline Website Optimization Workflows

4 Lumar apps, 500+ built-in reports, custom analytics, & time-saving AI tools, all in one place

How it works: Choose your Lumar apps — and the website metrics you want to optimize. Analyze , monitor , protect your site from new issues, and demonstrate your impact.

Streamline your SEO, GEO, & website optimization workflows with Lumar apps:

• Protect Your Site From New Issues

• Automate website QA testing to catch SEO, GEO/AEO, site speed, and accessibility issues before they reach your live site.

• Set custom thresholds to halt builds or warn developers when chosen metrics dip below your standards.

Show the Impact of Your Website Projects

• Communicate the value of your SEO, GEO/AEO, and website optimization projects to senior stakeholders.
• Prioritize website fixes based on potential commercial impact.
• Benchmark your site against industry averages to identify gaps and formulate business cases for optimization investments.

Analyze Your Website at Scale

• Easily audit millions of pages with Lumar’s super-fast website crawler.
• Uncover deep technical SEO, GEO/AEO, accessibility, and site speed insights at scale.
• Streamline website fixes with prioritization tools and collaborative workflows.