AI Visibility Tracking Tools - Lumar
Know where you stand in AI answers.
AI Visibility tools in Lumar track your brand’s AI presence, sentiment, and citations across the AI models your buyers are using today — and tells you exactly what to do about the gaps.
Content Analysis Tools for AI Visibility
Track where — and how — your brand appears in AI responses.
Track where your brand appears across ChatGPT, Gemini, Perplexity, Google AI Overviews, Google AI Mode, and Claude — and understand how it’s being represented.
- Configure custom prompts to track across AI models
- Track your AI Visibility Score
- Monitor brand sentiment in AI answers
- Benchmark against competitors‘ AI inclusion on the same prompts
- Organize tracking by topic for strategic roll-ups
Get structured AI brand visibility data refreshed at your chosen cadence, and measure the impact of your GEO / AEO optimizations over time.
Core AI Visibility Metrics You Need to Track
From signal to GEO strategy: AI visibility metrics that matter
The GEO platform that closes the decision loop: Other tools give you a basic signal about whether or not your brand is mentioned by AI. Lumar’s comprehensive GEO features give you the complete path from AI visibility metric to action to proof of impact for your GEO efforts — in one platform.
All the AI visibility metrics you need to track now
01. AI Visibility Scores
02. AI Brand Sentiment
03. Track Prompts + Topics
05. Competitors' AI Visibility
05. Citation Tracking
Which URLs are cited by AI?
Track exactly which URLs are cited in AI answers, at what position, with what frequency. See the pages driving your AI visibility today — and identify the gaps where technical or content fixes could unlock new citations.
Track your AI visibility over time.
A single, weighted metric combining AI brand mention frequency and citation quality across your chosen AI platforms. Reliable enough for leadership reporting. Granular enough for day-to-day GEO diagnosis. Backed by up to two years of stored data.
Monitor how AI talks about your brand.
AI engines characterize brands — they note capabilities, frame positioning, and place companies in context relative to competitors. Lumar's sentiment scoring assesses how your brand is being presented in every AI answer, not just whether it appears.
Organize tracked prompts by topic.
Organize tracked prompts into strategic topic clusters. Get aggregated visibility scores at the topic level to understand which themes your brand is winning in AI search and where content authority needs to be built.
See where your competitors appear in AI answers.
See which competitors are being cited alongside — or instead of — your brand, for every prompt you track. Get share-of-voice trend data, topic-level competitor comparisons, and AI Visibility Score rankings across the same prompt landscape.
Integrated Website Crawl + AI Visibility Data
Exclusive to the Lumar platform: Connect your AI Visibility data to Lumar’s deep website crawl data for your domain. Identify pages that have the potential to appear in AI answers but aren’t — and pinpoint the technical blockers (robots.txt, rendering, schema, indexability) holding them back.
Track & Optimize for AI Search
More GEO / AEO tools by Lumar
Go beyond tracking prompts and AI mentions — get the deep insights you need to improve your generative engine optimization (GEO) or answer engine optimization (AEO) strategies, right in the Lumar platform!
With our full GEO toolkit, you’ll be able to easily find, fix, and track the website issues that are holding you back in AI search, including:
- Content GEO issues — Go deep with Lumar’s GEO content evaluator tools. See where your content is falling behind in precision, semantic relevance, and other factors that matter for AI selection and inclusion.
- Technical GEO issues — Get alerted on technical issues impacting your AI visibility – like robots.txt or NoSnippet rules on your site that could be blocking AI bots, or structured data issues that could be holding you back from conveying information about your brand to AI systems.
How Lumar users uncover their websites' full potential
“Lumar gives you everything you need for website analysis in one place, clearly laid out, rather than using multiple sources or overwhelming you with data. And the Lumar team is really friendly, helpful, and responsive. If I have any questions, they get back to me straight away, so I don’t have to wait weeks to respond to simple questions. Working with both the Lumar platform and team really is seamless.”
Kunal Sharma, Senior SEO Manager at Bulk
“Lumar gives us all the data we need to understand the technical issues impacting our search performance. The data is laid out in a really logical way, with high-level health scores and visualizations that make prioritization and communicating with stakeholders easy, backed up by all the detail we need when we need it. It saves us time and helps us make meaningful progress, which is exactly what we need.”
Andy Clear, Head of SEO at Compare the Market
“I’m very pro-Protect because it enables us to resolve issues amazingly quickly. I think it may be Lumar’s secret weapon! In one case, we identified an issue immediately and had it resolved soon after. When you consider the whole process of flagging, liaising, speaking to people, developing the change and so on…it was a really quick turnaround.”
Dan Holmes, Technical SEO Specialist
“Lumar’s accessibility metrics have been a game changer. With its user-friendly design and comprehensive classification and description of issues, it has allowed us to quickly take action to improve our website’s accessibility and overall health, and it has been rewarding to watch our health scores steadily improve on the platform as a result.”
Heather Bidwell, SEO Manager at the Met Office
“A key element for us has been Lumar’s customer-centric approach, and the opportunity to work collaboratively to help us meet our needs, from complex crawl segmentations to report and custom metric developments. It allows us to deliver a first-class service to our clients.”
Lucia Navarro, Organic Technical Director at Brave Bison
“Lumar’s a huge time saver and really easy to use. I can see all issues in one place, know where to focus as everything’s broken down in a super logical way, and easily stay on top of progress with in-built tasks. Plus, the alerts catch any major issues before they lose us traffic or revenue. If you’re looking to boost your site’s technical health, Lumar and its amazing team have got your back.”
Arturs Cavniss, Technical SEO Lead at Bensons for Beds